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How to use AI for Business

Digi Delight Market Place

Being smart in business means knowing what&rsquo;s just around the corner. It means thinking ahead and 
preparing for inevitable changes that will impact the way business is conducted. This is what allows a 
business to be resilient and to thrive in a changing environment. Digital marketing is no different. 
In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual 
simulation. This means imagining future possibilities and then preparing for them.